Negotiating: Identifying a BATNA (EP.30)

What the heck is a BATNA?  It's an industry acronym for Best Alternative To a Negotiated Agreement.  In other words, what's your backup plan if negotiations with a prospective buyer fall through?  In this episode, we talk about the importance of developing a solid BATNA and the role it plays in your conversations with buyers.  Discussion with Brent Beshore and Emily Holdman starts @ 1:15.