Wall Street Breakfast Black Friday: Big Crowds, Bigger Stakes
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Nov 28, 2025 Jack Bowman, an investment professional at Bowman Capital Management, shares insights on consumer behavior and retail strategies. He discusses the record number of shoppers expected this Thanksgiving weekend and how low-price leaders like Costco and Walmart dominate the market. Jack highlights challenges faced by non-value retailers and warns direct-to-consumer brands about price competition on Amazon. With luxury spending remaining strong, he stresses the importance of effective inventory management for retailers facing potential earnings corrections.
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Record Shoppers Expected This Weekend
- About 186.9 million people are expected to shop from Thanksgiving through Cyber Monday, a new record.
- Black Friday remains the biggest day with roughly 130.4 million shoppers planning to shop in stores.
Compete By Owning Low-Price Positioning
- Do prioritize low-price positioning if you run large-format or club retail like Costco or Walmart.
- Avoid relying solely on online-only pricing if you want to compete with club value leaders.
Price-Check Risk For Online-Only Brands
- Online-only brands face easy price comparison that exposes them to Amazon price competition.
- Consumers are increasingly price conscious and will quickly price-check items across marketplaces.