United Goes AI-First, OTAs Face an Identity Test, World Cup Prices Bite

United upgrades its app into a predictive travel assistant, online travel agencies face an identity crisis in the age of AI, and World Cup ticket prices come down — but only on paper.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down how United is using AI to reduce travel friction, why Expedia and Booking are rethinking their roles as AI reshapes discovery, and what World Cup pricing really means for fans planning to travel in 2026.

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