The Fort

#373 - Fernando De Leon - Founder & CEO @ Leon Capital Group

17 snips
Dec 17, 2024
Fernando De Leon, the Founder and CEO of Leon Capital Group, dives into his journey from overcoming childhood challenges to leading a $10 billion diversified holding company. He discusses the unique lessons learned at Goldman Sachs and shares insights on constructing a credible presence in new markets. The conversation delves into the intricacies of building a team, investing in healthcare, and analyzing the current state of the market. Fernando reveals his strategic approach to navigating real estate opportunities and his vision for the next decade.
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ANECDOTE

Early Entrepreneurial Success

  • Fernando De Leon, growing up in a challenging border town, used his English skills to become a translator for real estate developers.
  • At 14, he negotiated an equity stake in a building, turning adversity into prosperity for his family.
INSIGHT

Social Systems Engineering

  • Navigating diverse social systems, like De Leon did growing up on the US-Mexico border, can enhance understanding of human behavior.
  • This “social systems engineering” can be empowering in business and investment.
ANECDOTE

Learning the Supply Chain of Money

  • De Leon's time at Goldman Sachs, though short-lived, provided valuable insights.
  • He learned about the "supply chain of money", observing how capital flows through various financial systems.
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