Good Content with Shannon McKinstrie

How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)

30 snips
Nov 25, 2025
Unlock your content creation potential just in time for the holiday rush! Discover relatable storytelling techniques that resonate with your audience, whether you're promoting a product or offering a service. Learn how to use scenario-led hooks to drive engagement and boost brand partnerships. Even small accounts can go viral with the right approach! Plus, get a must-try ChatGPT prompt to ignite your creativity with tailored content ideas. It's all about making content feel personal and effortless!
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ADVICE

Treat Social Media Like A Job

  • Treat social media like a job by creating a repeatable posting rhythm you can maintain.
  • Aim for consistency over perfection to build momentum and make posting feel fun, not burdensome.
INSIGHT

Create Scenarios, Not Product Labels

  • Create experiences with scenarios that let your audience see themselves in your content.
  • Painting situations and raising stakes makes simple clips resonate and go viral.
ANECDOTE

Dentist's Viral Flossing Reel

  • A dentist posted "POV, you're feeling too tired to floss tonight" and then raised stakes about preventing Alzheimer's.
  • The five-second B-roll of flossing earned thousands of likes and shares because it mirrored a common moment.
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