Building a Personal Brand? Don’t Make THIS Naming Mistake

Show Notes:
This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders:
Should you build your business under your name—or create a brand that stands alone?

In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).

Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong.

She breaks down:

• The exact moment Katrina realized her name had more brand equity than her business
• What to consider if you want to build a company beyond yourself
• The difference between a personal brand and a founder-led company (and how to do both)
• The one mistake Katrina made early on—and what she would do differently now
• Why trying to grow two brands at once is harder than it looks—and how to make it work if you do

This episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min

Follow Katrina for more personal brand strategy:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand