Audience of One #025 - Ben Wilson on Greatness, Addiction to the Craft, Horatio Nelson, & Podcasting
15 snips
Jul 12, 2023 
AI Snips
Chapters
Transcript
Episode notes
Ben's Podcasting Origin Story
- Ben Wilson got pulled into podcasting by serendipity through access to old radio equipment and encouragement from his personal trainer's dad.
- He was inspired by reading a biography of Napoleon and wanted to create content capturing that fired-up feeling.
Consume What You Create
- Being a consumer of content you're creating makes you better at producing it; Ben listens to many podcasts but not much YouTube.
- This drove his choice to focus on audio podcasting rather than video platforms like YouTube.
Tim Ferriss for Dead People
- Ben wanted to be the "Tim Ferriss of dead people," interviewing great historical figures through biography analysis.
- This unique angle tapped into a market of listeners interested in learning from past leaders' lessons and strategies.