Exploring the impact of a devastating earthquake on sake breweries in Ishikawa Prefecture, with a focus on supporting the recovery efforts. Highlighting the challenges faced by breweries, showcasing the Hakuto Tokubetsu Junmai sake, and emphasizing the importance of ordering sake from the affected regions to aid in their rebuilding process.
Support Noto sake breweries by ordering their sakes to aid in their recovery post-earthquake.
Highlight the significance of community support in aiding the affected breweries on their road to recovery.
Deep dives
Impact of the Earthquake on the Sake Industry in Japan
The podcast episode discusses the severe impact of the 2024 Noto Peninsula earthquake on the sake brewing industry in Ishikawa, Japan. With a focus on towns like Wajima, Suzu, and Anamizu, the episode highlights the devastating consequences for sake breweries, including significant damage to buildings, equipment, and the inability to produce or distribute sake. There's also a mention of the fatality and injury figures, shedding light on the challenges faced by the sake industry in the aftermath of the earthquake.
Profile of Hakuto Shuzou Brewery and Their Sake
The podcast features Hakuto Shuzou Brewery, located in Wajima Ishikawa, as a representative of the sake breweries struggling post-earthquake. Founded in 1722, the brewery is known for their brand 'Hakuto' (Deep Faith) and has a history of promoting sake. The episode delves into the personal and professional background of the current owners, Kiichi and Akiko Hakuto, emphasizing their dedication to sake brewing despite the challenges faced.
Call for Support and Ways to Help
The episode urges listeners to support the sake industry in Ishikawa by visiting the podcast website for a list of options to provide aid. It emphasizes the importance of community support in aiding the affected breweries in the recovery process. Despite the serious tone of the episode, the hosts maintain hope and express gratitude for any assistance offered, promising to continue updating listeners on the recovery efforts and progress made by the breweries in Ishikawa.
Episode 164. On New Year's Day, 2024, the Noto Peninsula of Ishikawa Prefecture was the epicenter of a major earthquake measuring a 7.6 on the Richter scale. The affected areas are especially well known for sake brewing and in Ishikawa in particular, 24 out of 33 Ishikawa Sake Brewery Association member breweries suffered damage, with 8 suffering complete destruction. While the news of the earthquake and the recovery efforts have fallen out of the headlines, we wanted to offer our support and good wishes to the affected breweries inside Ishikawa and the surrounding prefectures as well, as they continue their road to recovery and rebuilding. One thing we can all do to support the sake industry is easy - ordering more sake from the affected regions and keeping an eye out for Noto sakes when they make their return to the market. We profile one such sake in this episode - Hakuto Tokubetsu Junmai. We look forward to supporting this brand and many others whenever they are able to restart brewing in their repaired facilities. Look for updates on this in future episodes! #SakeRevolution