Based on the crazy true story of two friends who launched a startup overnight with no funding, Idea to Execution (2016) documents the daily challenges every entrepreneur faces when starting a new business.

Using their very own wacky real-life example, Meisel and Sonnenburg invite readers to explore the process of building a startup from the moment you have an idea to the moment you successfully turn it into reality. By outlining the necessary steps to success, the authors provide a roadmap that covers everything from drafting your initial business plan to assembling the toolkit that optimizes your business for success.

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