Build a human-to-human business

Forget thinking about business in terms of B2B or B2C – It’s time to think H2H; human to human.

As much as lawyers and accountants will tell you that businesses are independent legal entities, in the end, they’re a bunch of humans working together for some reason or other.

Too many solopreneurs and founders hide behind the idea of being a “big business” when in fact they are human beings wanting to serve others.

They forget that people want to connect with other people, and that connection can help them sustain their businesses financially and energetically.

Human beings are hardwired to connect but we have too many barriers between us including screens, cultural biases, and our own limiting beliefs.

In order to work well, we need to learn how to connect more.

At the Happy Startup School, we believe in building a community around your business. But to build community you also need to build connections. And you can’t really connect with others when you can’t connect to yourself. It’s a journey from the inside out.

In his book, The Connection Playbook: A Practical Guide to Building Deep, Meaningful, Harmonious Relationships, Andy Chaleff invites us to investigate how we think about connection and to work on ourselves as well as our relationships. He asks us to foster more empathy, compassion and non-attachment in order to deepen our connection with others.

The more we’re able to stand on our own and not depend on others, the more we’re able to connect and be in deep relationships with them.

It seems paradoxical, but by not holding tightly onto outcomes and content, and focusing more on being present and the process of connection, we’re more likely to bond with those before us, be they friends, family, romantic partners, or customers.

Listen to this episode if you’re curious about feeling more connection in your life and building a business that gives you a deeper sense of meaning through a deeper connection with those you serve.

Links

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