Ever wondered how those iconic blue and yellow stores became a regular stop for shoppers around the world? In this episode, Nicolai Tangen sits down with Jesper Brodin, CEO of Ingka Group – the largest IKEA retailer, to unpack how the company is reinventing itself for the future. They explore IKEA's democratic design philosophy, the company's sustainability initiatives, and how the business is adapting with new city-center stores. Jesper shares insights from working alongside founder Ingvar Kamprad and reveals his leadership approach of encouraging risk-taking through his "banana card" system. With nearly 900 million store visitors annually, IKEA continues to revolutionize home furnishing. Tune in for a fascinating glimpse behind the flat-packed furniture empire!

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday.

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen, Sebastian Langvik-Hansen and Pål Huuse. Background research was conducted by Une Solheim.

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