Lead generation and sales have changed dramatically in recent years.

But cold calling – which many people in sales avoid with a passion – is an “old school” tactic that still works – albeit with a new approach. This isn’t the cold calling you remember. And if you’re not using it, you could be missing out.

I created the Conversational Selling podcast to spread the word that outbound prospecting and cold calling should be an integral part of your sales process – and how to do it effectively, following a proven strategy I’ve developed that I call “conversational selling.”

In an era of technology seemingly taking over everything, including marketing and sales, automation, while a valuable tool in many ways, can’t replace genuine human conversation.

Essentially, how you talk to people, one-on-one, is critical. Scripts have their place in this process. But not in the way you might expect. And that’s just the beginning…

I’ve created an outbound prospecting system that fills pipelines with qualified prospects for my clients’ inside sales teams.

After all, marketing can’t ever succeed without the right prospecting. And even the best sales and marketing tactics in the world won’t work if they’re presented to the wrong audience.

In each episode, I’ll be bringing you respected sales experts and thought leaders to highlight proven strategies for identifying the right prospects for your business, creating a compelling offer, and closing the deal.

In upcoming episodes, you’ll meet…

A veteran sales leader and trainer who explains how the core of the sales process remains the same, even as technology advances… what traits to look for when hiring salespeople
An author, speaker, and expert marketer reveals his unconventional method for conversational marketing
And that’s just the start

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