In this episode of the RevOpsAF podcast, host Matt Volm sits down with Mark Lerner, Director of Growth Marketing at DealHub and author of RevOps Rewired: Rethinking Revenue for the Digital Age, to explore how three massive paradigm shifts - COVID, economic contraction, and the rise of AI - have fundamentally changed the game for Revenue Operations.
Mark draws from hundreds of interviews and his own CPQ experience to break down what today’s RevOps pros need to know about platform consolidation, the slow (but inevitable) march of AI, and how to lead with adaptability in a post-pandemic world.
📊 What you’ll learn:
↳ Why COVID didn’t just change where we work—but how RevOps is structured
↳ How tool overload became tech stack rationalization
↳ Why AI adoption in RevOps is lagging (and where the real opportunities are)
↳ Whether “build vs. buy” is actually a useful framing in an AI-native world
↳ How RevOps can reclaim human work in an increasingly automated landscape
🎯 Perfect for: Sales Ops, RevOps leaders, and operators navigating budget cuts, AI confusion, or platform consolidation headaches.
📖 Mark's book: https://dealhub.io/lp/revops-rewired-revenue-in-the-digital-age/
🔗 Related Articles:
↳ Your 2025 RevOps Tech Stack, Simplified = https://www.revopscoop.com/post/revtech-stack-simplified
↳ Prompt Engineering for RevOps: How to Go From Good to Great = https://www.revopscoop.com/webinar-series/ai-prompt-engineering-revops-guide
↳ AI or Die: 5 RevOps Workflows You Should’ve Launched Yesterday = https://www.revopscoop.com/webinar-series/ai-revops-workflows
↳ How to Tackle Your First 90 Days in a New RevOps Role = https://www.revopscoop.com/post/how-to-tackle-your-first-90-days-in-a-new-revops-role
↳ Why Relationship Building Is Key to RevOps Success = https://www.revopscoop.com/podcast/relationships-and-revops-success
🤝 Connect with Mark on LinkedIn = https://www.linkedin.com/in/markzlerner/
💗 Not a member of the community? Join here = https://www.revopscoop.com/membership/membership-options
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