E117: What if Your Market Is Different? With Neil Thompson

In this episode, host Julie Hood interviews Neil Thompson of Teach the Geek - all about how he reaches his audience using a different technique than most online marketers. Get the full show notes at https://CourseCreatorsHQ.com/117   
  

LINKS MENTIONED  

Come join us for the 24 Hour Course Creator Intensive - and get your course content created over the weekend of November 4-6, 2022. Get the scoop here!  
https://coursecreatorshq.com/IntensiveViaPodcast  

Get Neal's Speaking Tips at   
https://TeachTheGeek.com/tips  

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

Selling your course through associations can be a terrific way to partner and promote your online course.   
Use a VA (or someone from Fiverr) to research and find a list of associations for you to contact.  
Determine if your audience prefers a special method of marketing to them (like engineers or scientists).  
 

Speaking Tips from Neal  

• Know your audience!
• Start with the end in mind: what action do you want them to take?
• Focus your points to support that action
• Leave yourself some buffer time when doing a presentation for questions at the end.  
   

Big lesson learned: There isn't ONE way to sell - different experts will give you different ways to sell, but you'll have to test against your indivdual audience to see what actually works.   


COME VISIT!  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here: 
https://www.coursecreatorshq.com/idea      

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ