Welcome to Episode #258 with Mark Masters, the owner of the content marketing consultancy, the ID Group. He also runs the awesome website You Are The Media.

During this episode, Mark and I will be talking about How to Build a Loyal Email List. But before you can build thousands of followers, it is important to start with the first ten people. And focus on that first ten followers. We will be discussing:

The 14 steps on how to build loyal subscribers
How consistency and persistency are the key to having a loyal audience
The importance of making a habit in asking people around
The importance of always thanking the people who subscribes to you. The personalized the message, the better
The 80-20 Rule (80% content or topics and 20% selling)
The importance of keeping your emails as simple as possible

Some helpful links:

Join the You Are The Media community here
Check out the Upscribe website here
Check out the Bonjoro website for video messages here
Subscribe here
Some book recommendation: Fanocracy by David Meerman Scott

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