Garmology - A podcast about clothes, and stuff.

Authenticity: Reclaiming Reality in a Counterfeit Culture - With Alice Sherwood, author (#95)

Jun 23, 2022

Alice Sherwood, author of 'Authenticity: Reclaiming Reality in a Counterfeit Culture,' talks about counterfeit goods, storytelling in marketing, the incremental process of fashion design, influencer culture, AI's role in theft and catching thieves, and the controversy behind tuxedo invention.

01:34:51

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Episode guests

Alice Sherwood

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Quick takeaways

Distinguishing between factual and personal authenticity is crucial in understanding the complexities of authenticity in art and fashion.

The clash between fashion designers over the authenticity of the tuxedo dress highlights the challenges of maintaining originality and authenticity in the fashion industry.

The prevalence of counterfeit goods is fueled by brands' emphasis on storytelling and marketing, separating it from the physical product and making it easier for counterfeiters to replicate.

Deep dives

The Paradox of Authenticity

The podcast explores the concept of authenticity in a world that seems to value it more than ever but is also filled with deception. The guest, the author of a book on authenticity, discusses the wide range of topics covered in the book, from authenticity in art and fashion to the authenticity of people and brands. The author highlights the importance of distinguishing between factual authenticity, which relates to objective reality, and personal authenticity, which is subjective and based on feelings. The conversation delves into the complexities of authenticity, including the confusion and misconceptions that arise when these two types of authenticity are conflated.

Introduction

3min

Exploring Different Meanings of Authenticity

3min

The History and Impact of the Tuxedo

15min

Trademark Case: Ralph Lauren vs. American Polo Association

3min

The Concept of Originality in Fashion Design

25min

Using Crypto and NFTs to Combat Counterfeiting

9min

Deception in the Fashion Industry

21min

Regulating TikTok and the Rise of Influencers

12min

The Significance of Authenticity in Various Aspects of Life

2min

Today's guest is Alice Sherwood, author of the new book "Authenticity: Reclaiming Reality in a Counterfeit Culture". We have a fascinating chat about the counterfeit goods and how brands are actually helping the fakers, storytelling in marketing, how almost all fashion design is an incremental process, influencer culture and how AI is making is both enabling the theft of information and helping catch the thieves at the same time. Oh, and who really invented the tuxedo, Yves St Laurent or Ralph Lauren?

"Authenticity: Reclaiming Reality in a Counterfeit Culture" is available from all usual sources, or direct from the HarperCollins here

Garmology is researched, booked, hosted, edited, published, paid for and everything else by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast at buymeacoffee.com/garmology

Nick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.

Garmology theme music by Fabian Stordalen.

Garmology is by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast via my Patreon at patreon.com/garmology or you can buymeacoffee.com/garmology

Nick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.

Garmology theme music by Fabian Stordalen.

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Garmology - A podcast about clothes, and stuff.

Authenticity: Reclaiming Reality in a Counterfeit Culture - With Alice Sherwood, author (#95)

Episode guests