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In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of working both Agency and Client-side, delivering exceptional ABM experiences. In his current role, as Head of Enterprise Marketing for EMEA at Autodesk, he is leading the charge to create high-impact ABM account experiences.
Here's what they cover:
- Why ABM is not rocket science
- The importance of account insights to unlock accounts
- His great ABM learning
- Advice for anyone starting out with ABM
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