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What if you spot a great business opportunity but are not passionate about it? That might be ok!

In fact, it was more than "ok" for Elizabeth Chappel, who started a profitable online quilting business after spotting a gap in the market a few years ago.

Welcome to The Creator's Adventure where we interview creators from around the world, hearing their stories about growing a business.

Today, we're joined by Elizabeth Chappell, a successful entrepreneur in the quilting industry and the brains behind the 'Craft to Career' podcast.

Not originating from a passion for quilting, Elizabeth was instead drawn in by the potential and market opportunity she saw. Since diving in, she has turned this pursuit into a flourishing business, developing courses, writing books, and podcasts on the subject.