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Testimonials aren’t about peacocking or making the business look good, but about providing value to prospective clients and sharing existing clients’ transformations.
In this discussion, B2B business consultant Ian Edwards explores the importance of asking intentional questions to understand the client's metrics for success, the need for quality over quantity of testimonials, and the role of testimonials in bridging the decision gap between promised results and trust in the service provider.
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode