Pivot Byron Allen at Code 2023
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Sep 30, 2023 Byron Allen, Founder and CEO of Allen Media Group, discusses his ambitious bid to acquire ABC and the challenges he's facing in the changing media landscape. He dives into the transformative role of AI in content creation and holds a deep conversation on the systemic issues faced by black-owned businesses, particularly highlighting his legal battles with McDonald's. Allen advocates for equitable investment in marginalized communities, stressing the importance of media ownership and accountability in fostering change.
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Weather Channel Acquisition
- Byron Allen bought The Weather Channel in 2018 at a great price due to predictions of linear TV's decline.
- He increased revenue and EBITDA, proving the predictions wrong.
Prioritizing Climate Change Coverage
- Byron Allen prioritized reporting on climate change on The Weather Channel, despite initial resistance.
- He instructed his team to prioritize truth and educate the public about climate change's impact.
Importance of Local News and Sports
- Local news and sports are crucial, with NFL football being the most popular content.
- Byron Allen believes investing in these areas is a smart strategy due to their enduring appeal.