Theology Applied THE LIVESTREAM - Pride Pullback: Real or Fake?
In the cultural war zones of corporate America, something strange is happening. June has arrived—but the battlefield looks... quiet. Rainbow logos are missing from brands that once flew them proudly. Anheuser-Busch, after three decades, has pulled its sponsorship from St. Louis Pride. Target, rejected by organizers in its own backyard, is sitting on the sidelines in Minneapolis. And Nike? For the first time since 1999, no global Pride collection.
Pride Month—once the high holy season of the modern West—looks less like a parade and more like a retreat.
But is it?
Is this merely a tactical withdrawal, a marketing pause in response to conservative backlash? Or is it something deeper? Is it, perhaps, the beginning of a broader collapse—something more than a pendulum swing?
We’ve seen pendulum swings before. The 1920s flaunted its rebellion, only to sober up in the dustbowl austerity of the Great Depression. The sexual revolution of the 60s gave way to the Moral Majority of the 80s. But neither lasted. Both faded. Both were reactions, not reformations or returns to what is true.
In this episode, we’ll examine that pattern—what distinguishes a short-lived recoil from a lasting revival. We’ll report on what’s really happening with Pride Month in 2025: which corporations are retreating, which still advance under a quieter banner, and how the local landscape tells a more complicated story than national headlines admit.
And then we’ll ask the only question that matters: If this were the beginning of a true Christian reformation—what would it look like?
Because repentance doesn’t look like silence. It looks like confession. It looks like repudiation. It looks like CEOs not just dropping rainbow logos but publicly affirming God’s truth.
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The smoke may be clearing—but the war isn’t over. Not even close.
Let’s get into it.
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