Book Launch Show
Author as Entrepreneur
Jul 2, 2019
Valerie interviews Jarie Bolander, a Certified Story Grid Editor, on using storytelling to market books and grow businesses. They discuss transitioning to authorpreneurs, combining writing skills with business acumen, and crafting compelling narratives for marketing success. The podcast emphasizes building reader relationships and engaging audiences through storytelling.
34:16
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Quick takeaways
- Authors need to embrace marketing and sales to grow their audience, similar to running a business.
- Effective storytelling is crucial for engaging audiences and building brands in both writing and business.
Deep dives
The Author as a Business Person
Authors, like entrepreneurs, create products and seek success through marketing and sales. While entrepreneurs understand the need for marketing and sales to achieve success, authors sometimes struggle with this concept. Authors need to overcome the notion that their work alone will sell itself and recognize the importance of marketing, PR, and sales in growing their audience, similar to running a business.
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