🎙 NEXT.io Podcast #236 with Kyle Welcher, CEO of TESTA

Kyle Wiltshire has spent over 15 years embedded in Asia’s iGaming infrastructure.

In this episode, hosted by Pierre Lindh, he shares what it really takes to succeed in Southeast Asia, a region full of opportunity, complexity, and massive cultural nuance.

⏰ Timestamps

00:00 - Intro

00:33 - Sponsors message

01:48 - Welcoming Kyle Wiltshire

04:44 - Kyle’s background & the origin of TESTA

08:41 - How iGaming evolved in Asia

10:22 - Cultural differences SEA

13:01 - First entry into the market tips

22:09 - Etiquette, hierarchy & saving face

26:14 - Doing business as a woman in SEA

28:54 - Contracts, negotiations & expectations

31:53 - The importance of senior leadership in SEA sales

34:35 - SEA: country-specific breakdowns

41:01 - Regulation outlook: where is SEA heading?

42:18 - Player psychology & live casino dominance

44:33 - Infrastructure challenges in the region

46:51 - What TESTA does & how they help operators adapt

51:19 - Macro view: will Asia dominate the global economy?

53:36 - Closing remarks

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This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.

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Kyle Wiltshire: The Truth About Doing Business in Southeast Asia