In this episode, Rob Da Costa dives into the importance of agencies understanding the buyer's journey. Rob breaks down the three stages of the buyer's journey - awareness, consideration, and decision - and explains the common mistakes agencies make with their marketing.
In the first stage, awareness, Rob suggests creating short-form marketing content to get people to know more about your agency.
In the second stage, consideration, education-based marketing is used to provide more detailed content to nurture leads.
Finally, in the decision-making stage, the agency needs to gain the trust of the leads by proving that they can solve their pain points.
Tune in for more insights on understanding the buyer's journey.
Time Stamp
00:00 Introduction
Rob introduces the topic of understanding the buyer's journey and the 3 key stages.
01:34 Importance of understanding the buyer's journey for agencies
Rob stresses the importance of understanding the buyer's journey and how it impacts how agencies market themselves and communicate with potential clients.
03:18 The stages of the buyer's journey
Rob breaks down the three stages of the buyer's journey: awareness, consideration, and decision.
04:51 Overlaying marketing communication across the three stages
Rob discusses the mistake agencies often make by not overlaying their marketing communication across the three stages of know, like, and trust.
06:58 First stage: Awareness
Rob explains the first stage of the buyer's journey, awareness, where short-form marketing content is created to get people to learn more about your agency and how you can help them.
09:21 Second stage: Consideration
Rob dives into the second stage of the buyer's journey, consideration, where education-based marketing is used to provide more detailed content to nurture leads and build like.
12:41 Third stage: Decision
Rob concludes the episode by discussing the third stage of the buyer's journey, decision-making, where the agency needs to gain the trust of the leads and prove that they can solve their pain points.
Quotations
“If you're not considering the buyer's journey when creating your agency's marketing content, you're likely missing out on potential leads and sales." Rob Da Costa
"In the consideration stage, educate your leads with more detailed content that helps them recognise your agency as THE experts." Rob Da Costa
"When it comes to the decision-making stage, gaining trust is key - focus on demonstrating that your agency has a proven track record of solving pain points for clients." Rob Da Costa
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Further reading
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