Godard Abel - G2 - Software Buying In The Age of AI

Our Guest: Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).

Episode Topics:

• AI across the stack: Infrastructure, data, models, and applications—where the most significant opportunities and risks lie
• Incumbents vs. startups: Why the next decade will reward incumbents with data and trust, and AI-first challengers with 10x user experiences
• G2’s AI strategy: From generative engine optimization (GEO) to G2 AI as a buying assistant
• Future of software buying: Will AI shorten shortlists? How buying cycles, transparency, and seller roles are evolving
• Marketing in the AI era: Risks of losing optimized website conversion funnels and how vendors must retool
• Endurance in entrepreneurship: Lessons from the Leadville 100 on perseverance and keeping vision through valleys

Resources:

G2 2025 Buyer Behavior Report

Godard Abel LinkedIn