Building Automation Businesses Without Losing the Plot

In Episode 64 of the Manufacturing Automation Podcast, Michael Gimbel and Matt Moseman dig into what it actually looks like to run and scale an automation business when the hype wears off.

This episode covers:

• Hiring realities and why “working interviews” reveal more than resumes

• Founder stress, perspective traps, and learning to measure the right metrics

• Profit-first thinking vs. raw growth in capital-intensive businesses

• Website conversion strategy, SEO obsession, and messaging clarity

• Product demand signals, beta launches, and pricing confidence

• Automation product mix decisions and long-term market education challenges

• Time tracking, utilization, and building real COGS visibility

• Leadership, culture shifts, and reducing founder dependency

This is a candid, operator-level conversation about decision-making, discipline, and building sustainable automation companies — not just impressive ones.

If you’re a manufacturer, integrator, or founder navigating growth, hiring, and product strategy, this episode is for you.

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No theory. No fluff. Just two founders documenting the journey. New episodes drop weekly. Subscribe and join the conversation.