How can you do things that others can't? That's the question you must ask yourself if you want to gain a competitive advantage, slaughter the competition and win in business. Most entrepreneurs try to gain "easy advantages". They ask the question: "What's fast, cheap and easy to build that will give us an advantage?". The problem with easy advantages is that they are replicated easily and when that happens, they are no longer advantages. Billionaires ask the advantage question another way...They ask: "What's slow, extremely expensive and excruciatingly hard to build that will give us an advantage?". The best competitive advantages are the ones with "moats" and high barriers to entry. In this podcast, I share exactly how you can build a moat around your business so that you can slaughter the competition and win.