Sam Miller Science S 862: Functional Coaching Gone Wrong: How Misapplied Functional Medicine and Unethical Marketing are Damaging Consumer Trust
In this episode, I break down how modern coaching has drifted away from what actually creates lasting results. We talk about the rise of templated solutions is hurting, the misuse of labels, and how fear-based marketing quietly undermines trust between coaches and clients. This is a conversation about responsibility, individuality, and what it really means to guide someone through complex health challenges. Topics discussed:
- The functional coaching evolution
- Why templates and protocols can undermine outcomes
- Labels, language, and their impact on clients
- Coaching as guidance versus “hero-based”
- Trust, responsibility, and autonomy in the relationship
- The marketing difference
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