goRIA Podcast

Episode 21: What’s better than content marketing? How about Atomic Content!

13 snips
Mar 12, 2024
Matt Halloran, co-founder of Proudmouth and known as the podcasting guru, joins to share insights on ‘Atomic Content.’ He discusses how financial advisors can leverage the flexibility of RIA marketing to create impactful content. Halloran emphasizes a five-step method for repurposing long-form content and the importance of brand messaging. He also highlights the significance of authentic relationships over traditional sales in client acquisition, and the power of repetition to enhance audience engagement. Exciting strategies for modern content marketing are shared!
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ADVICE

Start With One Master Piece

  • Start with one long-form piece (podcast, webinar, white paper) and treat it as the master document.
  • Extract and repurpose that master into many short pieces to save time and speed approvals.
ADVICE

Find The 'Gold' In Long-Form Content

  • Record long-form content and then 'find the gold'—quotes, phrases, or paragraphs you feel emotionally about.
  • Pre-plan brand-approved talking points so you can extract predictable, reusable clips.
ADVICE

Repurpose Nuggets Into Multiple Formats

  • Turn each extracted nugget into multiple formats: quote images, audio clips, video snippets, or text posts.
  • Format for platform specs (aspect ratio, portrait/landscape) and post where your audience lives.
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