Roger King: Building a Franchise Empire: The Story of Supplement King

In this episode, we have an engaging conversation with Roger King, the mastermind behind the successful Supplement King franchise. Roger shares his journey from starting as a local supplement provider to becoming a renowned name in the industry. He discusses his business strategies, the importance of understanding the market, and the challenges he faced along the way.

Topics Discussed

• Roger King's early journey into the world of supplements and how he identified an underserviced opportunity in the natural health products market.

• The challenges and lessons learned from transitioning from a single store to multiple retail locations and eventually moving to online sales.

• The importance of understanding the market and adjusting business strategies accordingly, including the shift from being a brand-building retailer to focusing on being the best retailer.

• Insights into the franchise model of Supplement King, and how they ensure the success of their franchisees.

• The strategy behind their social media marketing and the role of influencers in promoting their products.

• A look at the future of the supplement industry and the potential for innovation in the face of regulatory restrictions.

• Roger King's personal life and hobbies, and how he balances them with running a successful business.

This episode is a goldmine for anyone interested in understanding the dynamics of the supplement industry, franchising, and online retail. Roger King's insights and experiences provide a unique perspective on navigating the challenges of the business world and achieving success.

This is “ReSolve’s Riffs” – published on YouTube every Friday afternoon to debate the most relevant investment topics of the day, hosted by Adam Butler, Mike Philbrick and Rodrigo Gordillo of ReSolve Global* and Richard Laterman of ReSolve Asset Management.

*ReSolve Global refers to ReSolve Asset Management SEZC (Cayman) which is registered with the Commodity Futures Trading Commission as a commodity trading advisor and commodity pool operator. This registration is administered through the National Futures Association (“NFA”). Further, ReSolve Global is a registered person with the Cayman Islands Monetary Authority.