Marketing Happy Hour The Brand Brief Audit: What Every Marketer Should Rethink | Kahlea Wade, Agency Founder + Creator
What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer marketing in 2025. With experience leading campaigns for brands like Meta, Nike, Amazon Prime, and Skims, Kahlea shares how brands can write better briefs, why LinkedIn is becoming a powerful platform for creators, and the mindset shifts every entrepreneur needs to build confidence and resilience. Whether you’re a brand marketer, a creator, or a solopreneur, this conversation will help you better understand how to create partnerships that actually work.
Key Takeaways:
// The biggest mistakes brands still make when working with creators in 2025—and how to avoid them.
// What every strong brand brief should include (and what to leave out).
// How to use LinkedIn to build authority and expand your network as a creator or professional.
// Why confidence and persistence matter when facing rejection—and how to keep showing up.
// Tips for building a personal brand that positions you for opportunities in and outside of social media.
// What makes a brand activation or live event worth the investment for both creators and brands.
Connect with Kahlea: Instagram | Alora on Instagram
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