Why it’s not your fault, with Pippa Parfait

What if the way you’ve been told to run your business isn’t working for you—not because you’re doing it wrong, but because it was never designed for you in the first place?

In this episode, we sit down with Pippa Parfait, co-founder of the Disobedient Business® Co., to unpack why traditional business rules often fail us and how to build a business that truly works for you.

We dive into the patriarchal origins of business norms, the pressure to follow so-called "best practices," and the guilt that comes when they don’t fit. Pippa shares her insights on commerce vs. capitalism, the myth of meritocracy, and why embracing your unique way of working is the key to success.

As the founder and one half of Disobedient Business® Co., alongside her eldest sproglet and biz partner, Lucy, Pippa is on a mission to help anti-status quo business owners figure out their shit, chuck the business BS rulebook, and actually create businesses they love—without burning out or compromising their values. A proudly neurodivergent business coach (sometimes a mess, often awesome), she works with rebellious, often spicy-brained entrepreneurs to craft integrity-packed plans that are simple, sustainable, and achievable. For Pippa, success and integrity aren’t an either/or situation—they’re both a big fat 100.

She’s also a brilliant human, full of wisdom, humour, and a healthy dose of swearing—so, you might want to grab your earbuds for this one.

We also touch on:

• How outdated business advice makes us feel like we’re failing
• The power of self-trust, mindset, and courage in entrepreneurship
• Why the business BS rulebook needs to be thrown out
• The ways we can redefine success to fit us, not the other way around

This is an eye-opening, laugh-out-loud conversation that will leave you feeling empowered to do business on your terms. So grab a coffee, get comfy, and listen to Pippa get on her soap box!

Pippa's Links:

Disobedient Business® Mastermind
Connect with Pippa on LinkedIn
Follow Disobedient Business® Co. on Instagram

Looking for more?

Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context!

Follow Peta on Instagram
Find Peta on LinkedIn

Hire Peta to work on your copywriting and brand messaging