How to Sell Advice 86. Why you should make your services about your clients—not about you
Hey all,
I hope you had a great week and were able to take a few days off over the holidays.
Today's topic is about how you position your services. I talk about how my two websites work and why Everspaces is really the model to follow.
Here are my services pages as discussed in this episode:
The big point is that Everspaces' services are about YOU, the potential client.
Whereas my personal website is about how much access you get from ME.
People prefer to buy things that fit them like a glove.
While my personal site does a fine job RECEIVING leads and opportunities from people in my network of all industries, it doesn't lend well to relying on it for all my marketing.
It's too broad and target clients have no idea which one will get them the results they want.
Some of you have borrowed language from my personal site for your own services pages, which is fine when you're starting out, but ideally, you want to create service pages that:
- Maps directly to your target market segments
- Speaks their language throughout
- Makes it obvious which one they should choose based on their goals
Give this a listen and let me know what you think!
—k