The Grey Pages with Brave Cities Ep 16 Serial Entrepreneurship with Lance Linderman
Mar 18, 2024
Lance Linderman, a serial entrepreneur from the Phoenix area, shares his dynamic journey from touring musician to community builder. He discusses his innovative approach to integrating hospitality and ministry with ventures like Driftwood Coffee and Twist Hot Chicken. Lance highlights the importance of community-driven spaces and how his businesses not only generate revenue but also serve as landscapes for spiritual encounters. Furthermore, he explores evolving church models and the role of social infrastructure in fostering connection.
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Coffee Shop As Community Hub
- Lance and his brother moved from touring musicians into missional communities and built a modular downtown venue with a for-profit coffee shop called Driftwood.
- The coffee shop served as a community entry point and lowered the cost of running church activities while enabling entrepreneurial growth.
Comic Books Sparked A Business Explosion
- Lance used his wife's $1,000 and began selling comic books via live-streamed photography and grew it into a large online business.
- That comic business scaled to seven employees and substantial monthly sales, later leading into reviving Gold Key publishing work.
Experiment Small To Find Revenue
- Use small, low-cost experiments to discover unexpected revenue streams and scale what works.
- Photograph, market, or present products creatively online to reach niche collectors and buyers quickly.
