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Business Daily

Preppers: Apocalypse, now

Nov 27, 2020
Tech entrepreneur Julie Fredrickson explains her journey into prepping post-hurricane Sandy. Serial entrepreneur John Ramey discusses the failure of institutions driving more people into prepping. Social geographer Bradley Garratt highlights the global presence of preppers.
18:16

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Quick takeaways

  • Prepping has transitioned from fringe to mainstream with a surge in interest, especially in the tech industry.
  • Growing number of preppers seek self-sufficiency due to distrust in government institutions and a desire for control.

Deep dives

Mainstream Acceptance of Prepping

Prepping, once considered fringe, has now become mainstream with a growing number of people, especially in the tech industry, embracing it. The COVID-19 pandemic has further fueled interest in preparedness, leading to a significant increase in prepping activities.

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