Bloomberg Talks DreamWorks Co-Founder Jeffrey Katzenberg Talks AI Advertising
May 28, 2025
Join Jeffrey Katzenberg, co-founder of DreamWorks SKG and a notable figure in entertainment and tech, as he dives into the future of AI video advertising with Yinan Na, CEO of Creatify. They explore how AI is reshaping storytelling in ads while emphasizing the balance between innovation and human touch. Katzenberg highlights the potential of AI in various sectors beyond traditional advertising, stressing the importance of regulations in preserving creativity. Expect insightful discussions on the evolving role of AI in performance marketing and brand management.
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Creatify's Unexpected AI Use
- Creatify was inspired by the high demand for short form video ads and the founder's experience building Snapchat's Spotlight platform.
- The unexpected use of their AI avatars by the Arizona Supreme Court illustrates innovative applications beyond advertising.
AI Amplifies Human Storytelling
- AI in storytelling amplifies human creativity rather than replacing marketers.
- Creatify democratizes advertising by making high-quality video ads affordable and quick to produce.
Brand Data Powers AI Ads
- Creatify uses brand-specific data rather than external sources to generate personalized video ads.
- They emphasize data privacy and strict content moderation to maintain trust and safety.