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The Build Cycle
Ep #022 - Create a Social Platform for Massive Growth w/ Strava co-founder Mark Gainey
Aug 1, 2017
Mark Gainey, co-founder of Strava, shares the startup story and growth tactics of the social platform for cyclists. They discuss gamification, device agnosticism, attracting venture capital, selling data to municipalities, and pivoting to better serve their audience.
01:23:57
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Quick takeaways
- Strava's success can be attributed to its device agnostic approach, gamified experience, and user-friendly interface.
- By targeting a specific niche, such as the cycling community, Strava was able to tap into their enthusiasm for data and grow rapidly.
Deep dives
Building a Platform for Athletes
Strava has created a platform that brings together athletes from different backgrounds and devices, uniting them in a gamified experience. By making it device agnostic, Strava has made it more engaging and viral, leading to its rapid growth.
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