
 The Build Cycle Ep #022 - Create a Social Platform for Massive Growth w/ Strava co-founder Mark Gainey
 Aug 1, 2017 
 Mark Gainey, co-founder of Strava, shares the startup story and growth tactics of the social platform for cyclists. They discuss gamification, device agnosticism, attracting venture capital, selling data to municipalities, and pivoting to better serve their audience. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8 
 Introduction 
 00:00 • 2min 
 The Origins and Idea behind Strava: Building a Social Platform for Cyclists 
 01:46 • 5min 
 The Popularity and Growth of Cycling 
 06:34 • 2min 
 The Early Years and Evolution of Strava 
 08:06 • 16min 
 Strava's Relationship with Device Makers 
 24:29 • 17min 
 Introducing Posts: Promoting Engagement on Strava 
 41:00 • 31min 
 Challenges Faced by Strava 
 01:12:07 • 8min 
 Speed Over Greed: Building a Strong Foundation 
 01:19:50 • 4min 

