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The Manufacturing Executive
A New Generation of Craftsmen with Character w/ Dave Hataj
Jul 16, 2024
Dave Hataj, a veteran in manufacturing, discusses engaging the next generation. He emphasizes character development, mentorship in schools, and changing perceptions of the industry. His program Craftsman with Character focuses on skills and integrity, transforming lives and creating new talent pipelines.
36:34
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Quick takeaways
- Manufacturing leaders should tap into high schools and communities to show the next generation possibilities in the sector.
- Character development is prioritized over skills in Craftsmen with Character program for workforce management and industry sustainability.
Deep dives
Importance of Modern Marketing Programs in Manufacturing
Adapting to changes in customer behaviors, industrial marketers at Gorilla 76 emphasize the need for modern marketing strategies in the manufacturing sector. Reflecting on the shift in how prospects and customers seek product information, industrial leaders must develop competitive marketing programs to remain relevant and sustain growth.
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