Brand Growth Heroes The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying
Jun 25, 2025
Dive into the inspiring journey of Perfect Ted’s growth from cold emails to a £30M brand with a small team. Discover how they build a vibrant team culture that prioritizes values alongside skills. Marisa and Shani share why genuine connections make work enjoyable and effective. They reflect on the challenges of rapid scaling and the importance of hiring passionate, skilled individuals. Plus, insights on ownership incentives that foster loyalty and retention make this discussion a treasure trove for those in the business world.
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Networked Meetings Sparked Key Hires
- Marisa Poster met Shani through networking and a course that opened critical doors for the brand.
- Saying yes to opportunities and building relationships fueled Perfect Ted's early growth.
Dragons' Den Changed The Trajectory
- Shani recalls relentless cold emailing, rejections and a big turning point after Dragons' Den exposure.
- That media moment shifted Perfect Ted from niche struggle to rapid market growth.
Culture Shapes Who Joins Fast-Growth Teams
- Perfect Ted's culture attracts a specific kind of hardworking, passionate person necessary for fast growth.
- Founders acknowledge they are 'building the rocket ship while it's flying' and will learn and adapt as they scale.