Nonprofit Lowdown #364- Giving Tuesday But Make It Major Gifts
Nov 17, 2025
Unlock the potential of Giving Tuesday by transforming it into a major donor discovery day! Discover how 3% of your audience could fund future programs and learn the vital differences between annual and major donors. In-person meetings can boost success by 70%, and the right signals can help you identify self-cultivating donors. Dive into strategies for segmenting your donor list and avoid common pitfalls that could cost you cash. Get ready to take actionable steps towards securing transformative gifts!
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Turn Giving Tuesday Into Discovery Day
- Use Giving Tuesday as a major-donor discovery day instead of just a social media push.
- Convert traffic into conversations that can close gifts by end of year.
Major Donors Self-Cultivate
- Major donors often self-cultivate and self-solicit, so many gifts arrive unexpectedly.
- Your role is to create signals and tripwires so they raise their hands more often.
The 3% Rule For Big Impact
- Remember the 3% rule: 3% of your Giving Tuesday audience can fund your next program.
- They exist but often aren't asked or identified properly.
