Episode #140- Tariq Cherif- 6/2/2025

Tariq Cherif is the Founder & CEO of Rolling Loud. Tune in, as Tariq reflects on the early days of throwing parties at his grandmother’s house, the grind behind renting out a stadium, taking Rolling Loud global, his relationship with XXXTentacion, launching PitPunch, the vision for "Rolling Loud: The Movie," completing 75 Hard, life as a CEO, and whether or not Drake will ever take the Rolling Loud stage... Everything But Politics!EVERYTHING BUT POLITICS

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X | https://x.com/tariqcherif?lang=en

ROLLING LOUD | https://www.rollingloud.com/

DRINK PIT PUNCH | https://drinkpitpunch.com/

SORA BY HOTEL COLLECTION | https://sorabyhc.com/

Timeline:

(00:00) Introduction to Rolling Loud and Its Origins

(02:55) The Evolution of Rolling Loud Festivals

(05:53) Booking Artists and Building Relationships

(08:58) The Transition from Promoter to Manager

(11:56) The Birth of Rolling Loud Festival

(15:07) Marketing Strategies and Early Challenges

(17:53) The Impact of Social Media on Promotion

(20:56) Financial Struggles and Investor Support

(24:51) The Challenges of Organizing Festivals

(26:17) The Evolution of Music Quality Post-COVID

(28:30) The Impact of Music Saturation

(30:14) Headliners and Their Expectations

(32:36) The Rise of New Artists

(33:05) Exploring Sushi and THC Drinks

(42:23) Remembering XXXTentacion's Legacy

(46:47) The Power of Performance

(49:17) The Impact of Loss in Music

(52:41) Reflections on a Changing Industry

(54:49) The Evolution of Rolling Loud

(56:53) Early Jobs and Musical Beginnings

(01:00:05) Influences and Inspirations in Music

(01:04:14) The Quest for Iconic Collaborations

(01:07:19) Scaling Beyond North America

(01:08:05) The Importance of Branding

(01:09:06) The Rolling Loud Movie

(01:11:51) The Journey of Success

(01:13:00) The Power of Positivity

(01:14:01) The Future of Rolling Loud

(01:15:45) Fitness and Mental Clarity

(01:19:09) Navigating Industry Pressures

(01:22:01) Family and Personal Growth

(01:24:32) Advice for New Dads