How ‘crunchy mom’ vaccine skeptics joined RFK Jr.’s MAHA movement
Jan 21, 2026
19:12
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What started as organic food and holistic parenting has evolved into something far more political. USA TODAY's Extremism Reporter Will Carless investigates how “crunchy moms” became a powerful force inside the MAHA — Make America Healthy Again — movement, why anti-vaccine beliefs spread so effectively online and how Robert F. Kennedy Jr. fits into the story. Public health experts warn the consequences could reshape trust in medicine itself.
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