From Finance to Strategy: Supporting Small Businesses with Big Ambitions

On this one I was delighted to be joined by Erika Robinson, the UK General Manager of Constant Contact, a leading platform for small business marketing solutions.

This was a cracking conversation with Erika where we had a wide ranging chat discussing AI tools, career pivots, lean team leadership and some tips on how small businesses can give themselves the best chance of achieving those big ambitions.

🌟 Some of the most interesting parts of our conversation were:

✅Risk vs. reward: How to assess the financial and personal risks of a career pivot.
✅Emerging tools: The newest AI-powered tools and technologies transforming small business marketing.
✅Cultural alignment: Balancing a US company ethos with the expectations of UK customers and stakeholders.
✅Future-proofing your career: Staying adaptable and continually learning to navigate evolving career landscapes.
✅Lean team leadership: Scaling operations with a small team and external support while maintaining effectiveness.
✅Market differences: Understanding and adapting to the specific needs of UK small businesses compared to the US market.
✅Transitioning mid-career: Key differences between the corporate, entrepreneurial, and startup environments that shaped Erika’s leadership style.

A sneak peek for you here below with Erika giving some words of advice on how small businesses should start thinking about and experimenting with AI.