ITV Palooza, impact and 'the moment' for media planners

The Media Leader Podcast

Host Ella Sagar is joined by editor-in-chief Omar Oakes and columnist Nick Manning to discuss takeaways and announcements from the ITV Palooza, the UK's biggest commercial broadcaster's annual upfront.

The trio also talks about Manning's latest column about impact and effectiveness, and how a brand can grow through mass reach and a targeted approach.

The proliferating options with channels and technology led Manning to say: "If I were a media planner right now, I would be thinking this is the moment."

In the quick hits, they cover the biggest media news stories of the week including OpenAI's CEO, The Telegraph sale being put on hold, Meta's change in fortunes, major advertisers leaving X, whether Nigel Farage is worth a reported £1.5m for ITV's I'm A Celebrity and Amazon's deals with social media platforms.

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