Content Disrupted: Bold Takes on Brand Marketing The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age
Sep 21, 2023
31:52
Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age. From creating a seamless customer experience matrix to crafting a digital-ready value proposition and rethinking the marketing funnel, Todd shares practical strategies for marketers looking to modernize their content experience and drive lasting growth.
Episode Highlights:
- [02:22] The Key to Transformative Customer Experiences
- [04:03] The Power of Productive Disruptors
- [07:18] The Cornerstones of Brand Marketing
- [11:14] The Role of Content
- [17:24] Digital-Ready Brand Proposition
- [18:00] Mastering the Tornado Funnel
- [21:50] Storytelling in Seconds
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Pre-order Todd's book The 10-Second Customer Journey on Amazon: https://www.amazon.com/10-Second-Customer-Journey-retaining-customers/dp/1788605039
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
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