TED Tech Love, trust and marketing in the age of AI | Amaryllis Liampoti
6 snips
May 2, 2025 
Amaryllis Liampoti, a savvy business consultant, dives into how AI is transforming marketing by blurring the lines between tools and companions. She introduces the Triarchy of Love framework to discuss building emotional connections with consumers. Liampoti emphasizes the importance of transparency and user well-being in AI design. The conversation reveals how brands can create deeper relationships with their audiences while maintaining ethical standards, urging a thoughtful approach to this evolving landscape.
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AI Transforms Brand Engagement
- AI is transforming brand-consumer connections beyond traditional marketing funnels.
- Conversational AI enables real-time, consumer-driven engagement shaping personalized journeys.
User Bonds with Legal AI
- A lawyer user named George feels emotionally connected to Maite.ai, an empathetic legal AI.
- George jokes about "falling for" Maite, showing AI can evoke real human feelings.
Emotional Entanglement with AI
- AI interactions evoke genuine emotional responses, blurring tool and companion boundaries.
- Frequent, seamless AI engagement creates relationships resembling human bonds, termed emotional entanglement.