TED Tech
Love, trust and marketing in the age of AI | Amaryllis Liampoti
May 2, 2025
Amaryllis Liampoti, a savvy business consultant, dives into how AI is transforming marketing by blurring the lines between tools and companions. She introduces the Triarchy of Love framework to discuss building emotional connections with consumers. Liampoti emphasizes the importance of transparency and user well-being in AI design. The conversation reveals how brands can create deeper relationships with their audiences while maintaining ethical standards, urging a thoughtful approach to this evolving landscape.
11:03
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- AI's evolution is shifting consumer-brand relationships from transactional to emotional connections, requiring brands to prioritize intimacy and trust.
- To effectively leverage AI in marketing, brands must uphold principles of user well-being, transparency, and autonomy to protect consumer interests.
Deep dives
Transforming Sleep with Smart Technology
The introduction of the Sleep Number Smart Bed has significantly improved sleep quality for couples with different sleeping preferences. By allowing users to adjust the firmness on each side of the bed, both individuals can find their ideal comfort, promoting better rest and reducing any resentment towards one another. The bed's Climate Series feature also enhances the sleeping experience by maintaining a cool temperature during warm nights. This innovative technology demonstrates how personalized adjustments can create a more harmonious and rejuvenating sleep environment.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
