Meet Tony Fadell, co-creator of iPod and iPhone, sharing insights on innovation, overcoming setbacks, and his focus on green technology. He invests in tech start-ups tackling climate change. Discusses Apple's global impact and the evolution of groundbreaking ideas.
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Quick takeaways
Success comes after perseverance through setbacks, emphasizing the necessity of resilience in innovation.
Investing in green technology and tech startups to combat climate change showcases a commitment to impactful solutions and responsible consumption.
Deep dives
Tony Fadel's Early Life and Career Beginnings
Tony Fadel, the inventor of the iPod and co-inventor of the iPhone, shared insights on his childhood, navigating through 12 schools in 15 years, offering a unique perspective on the world. Starting at General Magic, which birthed the concept of what would later resemble the iPhone, he discussed how the interpersonal communication essence of the company laid the foundation for his future ideas, despite it being a notable failure.
Innovation Journey to the iPod and Apple
Fadel's initiative at Fuse, where the idea of the iPod originated from the pondering of lugging around a thousand CDs, exemplifies his innovative spirit. Though the company faced financial challenges post-internet fallout, these experiences led him to Apple, where his accumulated knowledge in MP3 players and small devices culminated in the revolutionary iPod release, ultimately transforming the landscape of digital music in 2001.
Environmental Focus and Future Technology Investments
Transitioning towards environmental sustainability, Fadel's involvement with green technology, exemplified by the Nest Smart Home thermostat, showcases his commitment to impactful innovation. Addressing concerns regarding Apple's technology obsolescence, he emphasizes the importance of responsible consumption and highlights his investments in disruptive startups targeting societal and planetary betterment, foreseeing significant environmental changes in transportation and materials to address the climate crisis.
Apple technology has revolutionised the world. The US company says there are now more than 1.5 billion Apple devices in active use globally - a billion of those are iPhones. It was 15 years ago this week that the co-founder of Apple, Steve Jobs, first unveiled the iPhone.
So how do you come up with such a world-changing idea? We find out from Tony Fadell - the co-inventor of the iPod and iPhone. He tells Jo Critcher how it took years of set-backs to find success and how it's important to never give up.
Having invented the Nest smart thermostat, Tony explains why he's now focused on green technology. He's tells us how he's investing in tech start-ups with his company, Future Shape, that are helping to find solutions to the climate change crisis.
Presenter and producer: Jo Critcher
(Image; Tony Fadell: Credit; BBC)
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