How MSPs can close more cybersecurity leads

Most MSPs want to become more cybersecurity-focused. But they aren't quite sure where to start. If you're feeling that way, it's not your fault. Vendors in the security space are multiplying quickly, and most of them use messaging that is confusing and filled with enterprise-level security jargon. Once you build a solid security package, you then have to sell that premium package at a premium price to small businesses with little respect for security (and who have even less of a budget.) Jennifer Bleam, a.k.a Cybersecurity Sherpa, is the founder of MSP Sales Revolution, where she helps MSSP businesses design better marketing strategies and close more cybersecurity leads. In this SuperPod episode, she spills the beans on how she helps her clients achieve a 60% closing rate (or better) on managed security contracts in less than eight weeks. It’s a 3-step process that she created after having countless conversations with successful IT companies and MSSPs. Listen to the podcast to learn about the process.