Are you ready to become the “mayor of the mile” in your local market? In this episode of the Local Marketing Lab, Sam Stanovich, Senior VP of Development and Alliances at Big Chicken, shares his recipe for dominating your local market. With over 25 years of hospitality experience, Sam dishes out practical strategies to transform your business into a community cornerstone.

Here are some topics discussed in the episode around being the mayor of the mile:

• Effective community engagement
• How to collaborate with local businesses for mutual benefit
• Leveraging chamber of commerce memberships
• The value of supporting local causes and charities
• Create impactful content without a big budget

Resources

• Connect with Sam Stanovich on LinkedIn.
• Find a Big Chicken location near you.
• Learn more about the ServSafe Alchohol program.
• Watch Tim Sweetman’s episode on the Local Marketing Lab.
• Check out RIP Medical Debt.

Other shout-outs

• CJ from Dog Haus for fun competition of hot dogs vs chicken.
• Firehouse Subs for their great involvement in the community.
• Jeff Mauro, the Sandwich King, for advice on persistence when it comes to video content.
• Zack Oates from Ovation for sponsoring the dog vs chicken showdown.
• Shawn Walchef for encouraging video content on social.