

TIP362: Amazon Unbound w/ Brad Stone
Jul 18, 2021
Brad Stone, Senior Executive Editor for Global Technology at Bloomberg and bestselling author, shares insights on Amazon's monumental growth and failures, including the Fire Phone. He discusses the evolving leadership style of Jeff Bezos, highlighting both its strengths and weaknesses. The conversation also touches on Amazon's adaptability during the pandemic and changing consumer behaviors. Stone further reflects on the company's future challenges and its profound impact on society, particularly regarding blue-collar workers and urban economic opportunities.
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Amazon's Growth
- In 2013, Amazon was a $34 billion company, and Jeff Bezos was worth $16 billion.
- Now, Amazon is nearing a $2 trillion valuation, highlighting Bezos's success.
Why a Sequel?
- Brad Stone decided to write Amazon Unbound, a sequel to The Everything Store, because Amazon's influence expanded significantly.
- Bezos's personal transformation and major events like HQ2 and antitrust concerns further fueled the need for a sequel.
Bezos's Transformation
- Jeff Bezos transformed from a bookworm to a worldly figure, embracing philanthropy, Hollywood, and luxury.
- His evolving interests and personal changes, like his divorce, contributed to this transformation.